Bespoke Consulting · Elite Sales Training

From Gaps
to Gains.™

Executive consulting, meticulously orchestrated for visionaries, founders and luxury brand leaders who intend to soar beyond conventional success. Personality science, persuasion and presence, all in service of your revenue.

Scroll · Expect Excellence
Expect Excellence

Most teams don't have a talent problem. They have a gap: between the buyer and the pitch, the leader and the room, the vision and the revenue. We close it.

I.The Midas TouchAn empire-wealth mindset that turns every interaction into value.
II.Charisma & ConfidencePoise, presence and a voice people lean in to hear.
III.Network = Net WorthIconic networking that draws influential people to you.
IV.Top Talent & TechThe right people and the right AI tools, without the waste.
The Method

Crack the personality code. Take it to the B.A.N.K.™

Every buyer makes decisions based on what they value most. As a Level 4 Master Trainer, Katherine teaches your team to identify a prospect's code in minutes and speak directly to it. It works much like FBI profiling, applied to your sales room, so objections dissolve before they're ever spoken.

Hover or tap each code. B.A.N.K.™ is a trademark of its respective owner. Katherine is a certified Level 4 Master Trainer.

300%

A scientific approach to predicting buying behavior, built to increase sales by up to 300%.

In-Person Intensives

A first-class experience that honors your time.

A curated, future-focused engagement with measurable outcomes. Built for discerning visionaries, entrepreneurs and executives who want intense focus, insight, strategy, blueprints and connections that lift your business and relationship currency to new heights.

One Day · In Person

The Blueprint Intensive

$10K
  • Your angle, positioning, packages and pricing
  • Iconic brand story that anchors your ideal client
  • Personality-science sales framework
  • A clear, written blueprint to execute
Apply →
Two Days · In Person

The Transformation

$18K
  • Everything in the Blueprint Intensive
  • Maverick Marketing: disrupt, differentiate, dominate
  • Presence, persuasion and voice for leaders
  • Live role-play and objection mastery
Apply →
Three Days · In Person

The Iconic Immersion

$24K
  • Everything in the Transformation
  • Iconic networking: own every room you enter
  • AI and tech stack audit: what works, what's waste
  • Leadership and team alignment
Apply →
One Week · Your Team

Team Intensive

$75K
  • A full week in person with your sales and strategy teams
  • Six months of bi-weekly strategy calls
  • Bespoke business continuity plan
  • Bridging gaps and revenue enhancement
Apply →
One Week · Your Team · 1 Year

Team Intensive + Year of Support

$100K
  • A full in-person team week
  • A full year of bi-weekly strategy calls
  • Elite training for strategy and sales teams
  • Long-term relationship consulting
Apply →
Private · 1 on 1

Elite Consulting

Bespoke, long-term advisory for founders and executives. Scope and investment are tailored to you.

Request a Proposal →
By Invitation Only

The Elite Mastermind

Master in-person presence and persuasion. Learn to prepare, show up and own the room, draw influential people to you and your team, and surround yourself with extraordinary people. This is where the exceptional thrive.

Be irresistible.
Own your presence.
Be the icon in the room.
Signature Trainings

Immediate impact.
Income. Influence.

Curated, transformative trainings for you and your team, built to thrive in today's fast-moving market.

01

The Art of the Sophisticated Sale™

Differentiate and dominate with a refined, relationship-first way of selling.

02

B.A.N.K.™ Methodology

Crack the personality code that predicts buying behavior.

03

Back-of-Room Sales Strategies

How to close at live events, from a back-of-room closer for major stages.

04

Speak So Others Will Listen

…and listen so others will talk. The Roger Love Method™ plus personality science.

05

Icon Connecting & Coin Collecting

Elite networking strategy: the art of sophisticated networking.

06

Laws & Language of Luxury Etiquette

Poise, presence and personal style that signal excellence.

07

The Power of Story

The art of iconic branding: anchor your angle, packages and pricing to your ideal client.

08

AI Solutions for Your Business

What tech works, what's a waste, and how to implement breakthrough AI without the headache.

09

Flow State for High Performers

Science-backed flow techniques to get more from every day without burnout.

Signature trainings from $5KBook a Training →

Katherine Dawn · Founder & CEO

Meet the Founder

Katherine Dawn,
The Icon Connector™

Her mission is to give business leaders, entrepreneurs and luxury brand professionals the master key to the elite wealthy, in business and in relationships, while staying above the AI wave.

Katherine brings more than 26 years of marketing and sales expertise. She is a Level 4 Master Trainer in the personality science that predicts buying behavior and a certified voice coach for speakers in the Roger Love Method. She's also a serial entrepreneur who builds, launches and scales. Her drive is personal: she watched her father struggle with business ideas that never had the right guidance. She's here so you never have to.

StageKeynote Speaker & Author
LeadershipCEO, Connected Closers
IndustryPrivate Defense Initiatives
VoicePodcast Guest & Voice Talent
TitlesMrs. Idaho 2020 · Ms. Idaho 2021 · Ms. Utah 2026
StyleFashion Designer & Signed Model

"Excellence is not an act, but a habit." — Aristotle

In Their Words

Katherine's expertise, dedication and skill were nothing short of transformative for our team. Her ability to tailor the training to our specific needs, with her engaging delivery, made every session informative and highly captivating. The value she brought to our organization was immeasurable.

Matt RenziCEO, Ascendr AI · Week-long team training, Nashville

Katherine created exceptional value for my company as a sales consultant. She helped build our marketing pipeline and optimized our sales processes so we closed more deals with fewer headache clients. From branding to script writing to hands-on closing, she did it all and delivered top results.

Scott SwedbergFounder & CEO, The Job Sauce

Katherine demonstrated a broad range of talents: strong sales, communication and leadership skills that were called upon frequently by the company's executive team. She is among the most ambitious individuals I have ever known. I considered it a privilege.

Ryan LeeOwner & President, Redgrove Capital LLC

Katherine left no stone unturned in uncovering my strengths, weaknesses and interests. She quickly zeroed in on my entrepreneurial leanings and helped me identify paths I could take. It led me down a path much truer to who I am.

Claire GeddesContent Creator & Grants Manager

Since day one she and her team have been all hands on deck to help me reach my full potential and see my true worth as a working woman. If you get the chance to work with her and her amazing team, I highly recommend taking the opportunity.

Bahja NorwoodServices Engagement Supervisor
Virtual Courses · Coming Soon

From fog to velocity.

  • I Have an Idea… What Now?From $997
  • Launching & DominatingVirtual
  • Leads & Sales: Increase Your Win RateVirtual
  • Tech, Team & ToolsVirtual
Early Access

Save thousands. Be first.

Clarify your pitch, angle and pricing. Attract top talent. Procure superior leads. Automate with cutting-edge tech. Scale with the end in mind. Join the early-access list and save on launch.

Join Early Access →
Questions

Discerning questions, answered.

Isn't this just another expensive consultancy?

Unlike off-the-shelf programs, every engagement is bespoke, built around your business, your team and your targets, so the investment is tied directly to measurable outcomes.

How soon can I see results?

The approach is designed for rapid implementation. Teams often start applying what they learn within days and weeks, not months or years, and it's built to last.

Can't I find this information for free online?

General advice is everywhere. What you can't download is a curated strategy tailored to your business, delivered by someone who has closed in the room and trained the teams who do.

How relevant are these strategies in today's market?

They're current and forward-thinking, from personality science and presence to AI implementation, so you stay ahead in a fast-moving marketplace.

Won't constant innovation lead to higher costs?

Smart innovation usually means more efficient processes. That saves money and increases profitability in the short and long term.

Make Your Next Bold Move

Apply for a VIP consultation.

Reserve an exclusive consultation with Katherine and transform your business future. Excellence awaits. Let's create it together.